2 million on social websites by yourself; the reaction was overwhelmingly constructive and also other banking institutions have due to the fact adopted HSBC’s lead.
The rapid rise of Synthetic Intelligence – it impacts Virtually every thing, past not minimum PR & Comms. But which campaign, which venture definitely utilizes AI in interaction in a means that goes further than the noise, the hoopla, the usual? With this class the EEA honours a winner that is paving the way in which for all of us in employing AI in Comms.
To offer our workforce with the data and applications they need to do their Work opportunities and to help you them be additional productive, we moved from a navigation-primarily based intranet to 1 based upon matters (tag) to which workforce can subscribe.
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We ended up questioned to advertise rugby in the year of its 90th anniversary. In place of producing a pricey media campaign we invited famed Baa-Baas to challenge Czech team. They usually arrived!
In 2016, Johnnie Walker established Ode to Lesvos, a short documentary that tells the Tale of the amazing, humanitarian reaction of your Greek islanders who opened their hearts to a huge selection of thousands of refugees who arrived on their shores.
With #MyRobotExperience, Bosch succeeded in shaping The talk with regards to the advantages and disadvantages with the linked globe – and breathed new lifetime into storytelling within an once-a-year report context. Engagement on FB and TW surpassed the benchmark by 299%.
The night commenced that has a stunning welcome reception and networking cocktail, environment the stage for an inspiring celebration of excellence in engineering.
By way of social media we acquired the attention of your target market and managed to engage them in a competition to locate the «Scatterbrain with the calendar year». The marketing campaign produced awareness in regards to the new productand arrived at the sales plans.
Fira Gran Vía
The Norwegian University of Science and Technological know-how (NTNU) made a decision to host and organize the earth’s most bold science festival, Starmus. Critical strategic plans for NTNU were being to website enhance manufacturer consciousness, boost analysis conversation, Create scientific and political networks all over the entire world and boost community interest in science.
Vodafone developed a mobile technological innovation solution into a social issue. Stuttering is a serious problem while in the Netherlands and stuttering is centered on communicatio.
Some amazing campaigns and written content personalized for different channels had to go world, reconciling people with the Elbphilharmonie. Campaigns that have not been carried out ahead of – and certainly not with the presentation of a live performance hall.
Social websites: in which messages are most immediate, wherever varied voices are amplified and wherever authenticity reigns. At times at least, since it is likewise a hotbed of faux news, disinformation and noise.